Blog | The Content Marketer

How to grow your business

You may have the absolute best product or service available, but if your target audience doesn’t know about it, it might as well not even...

5 ways to generate more online reviews for your business

Let’s start with a couple of hypothetical situations. First hypothetical situation: you have a new air-conditioning system installed in...

The impact of Google Reviews on SEO rankings

Is there a link between search engine optimisation (SEO) and Google reviews? If there is, how much does it affect the rankings? We...

How to develop a marketing plan

If you run a business, marketing is key to your growth—and how you’ll set yourself apart from your competition. No two businesses are...

The Social Debate: Quality vs Quantity

There are two things that happen when you incorporate social media into your marketing strategy. The first is that you try to get as many...

5 ways blogging helps grow your business

To blog or not to blog? I must confess I asked myself this same question when blogs first became a 'thing'. What initially sounded to me...

8 common social media mistakes and how to avoid them

Social media is one of the most powerful marketing tools available to businesses today, but it also causes business owners more headaches...

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