Marketing that pays off: How to make every dollar count

There are three fundamental marketing principles that determine whether your investment will succeed or fail—and most businesses get them wrong. After 30 years in corporate marketing and 5 years advising companies, I’ve seen it time and time again: businesses pouring money into marketing that simply doesn’t work. Wasted time, wasted effort, wasted budget. That’s why I wrote this book. Inside, I break down the essential marketing fundamentals you must get right—no fluff, no jargon, just clear, actionable steps to ensure every dollar you spend has the best chance of bringing a return. For just $37, you’ll get the proven insights that could save you thousands in wasted marketing spend. Stop guessing. Start getting results. 👉 Grab your copy now.